NEWSLETTER No. 2

ACTIVITIES OF THE PROGRAMM:

The first activities of the democracy and human rights programme: "Promotion of pluralism by strengthening NGOs and the civil society in Serbia", co-financed by the EUROPEAN COMMISSION within the European Initiative for Democracy and Human Rights, started after the signing of the contract between European Perspective and the Local Partners. 

Before we proceed with the detailed description of our activities-trainings, we should mention the coordination meeting held on 20 June 2002 with CRNPS from Belgrade and the NGO OGI from Nis, which are, along with European Perspective, the beneficiaries of the European Commission macro-grants, Initiative for Democracy and Human Rights. At the meeting, the participants shared their experiences and discussed the activities of the three programmes as well as whether they were compatible and complementary to one another and then ensued the visit to the Nis Local Television where the projects were promoted through the media as well. All three projects will be realised in the upcoming 2-3 years and will address the problems of the civil sector in Serbia through partnerships. 

Apart from the regular news and activities follow-up for the regions covered by the 12 partner organisations, which are herewith presented in the newsletter for June and July 2002,  we have started with the realisation of trainings for 30 NGO experts – local partners of European Perspective on the project " Promotion of pluralism by strengthening NGOs and the civil society in Serbia ". There have been 50 hours of training in total, through five modules in the period of 10 days and the training took place in Kragujevac. This was the first part of the training stipulated for our partners to receive.

The first module, held on 28 and 29 June 2002 addressed the issue of NGO structures and NGO management on its first day. The workshop trainers were Ivona Simic and David Goode from DAI, the American organisation that is implementing USAID programmes in Serbia with the goal to assist the local authorities to become more effective and responsible. The workshop covered the topics related to NGO structure and various NGO management models and elements, internal resources management, human resources, information, internal NGO relations and external resources management. The workshop closed with a discussion and review of relations with the state, relations with the private sector and coordination in working with other NGOs. The second day of the module addressed the topic of volunteers and NGOs. The introductory part referred to the very concept of volunteer work and then the volunteer management and its basic elements were discussed. Elements of successful volunteer programme were presented. The further course of the lecture dealt with the volunteer recruitment techniques and coordination of volunteer work.

The second module, held on 5 and 6 July 2002 addressed two topics: NGO evaluation and marketing. The evaluation lecturer was Jasmina Kijevcanin from CRS, who spoke about the new evaluation and monitoring method – the participatory method, and this was the first time for the training participants to hear about the new approach and technique related to this very important skill for NGO work. Here is the definition of participatory monitoring and evaluation: Participatory monitoring and evaluation represent  a different approach, inviting a wide range of interested people (citizens, local governmental and non-governmental organisations, humanitarian and development international organisations) to jointly decide on how to measure the successfulness of a project and which activities should be undertaken in order to gather the necessary data. 

The workshop dealt with the difference between the traditional and the participatory M&E, basic steps and phases of participatory monitoring and evaluation, ways of gathering data and PM&E in practice. At the end a concrete example was made by evaluating the workshop itself.

The second day of the module addressed the topic of NGO marketing and the lecturer was Prof. Momcilo Djordjevic, Faculty of Economics in Kragujevac.  This topic was addressed in several phases: defining a non-profit organisation, limitations in using marketing in NPOs, characteristics of using marketing in NPOs, using marketing in NPOs, responsible organisation and adaptable organisation. 

                The third module, held on 11 and 12 July 2002 addressed the issues of financial NGO management  and project writing. The lecturers were Zanka Panic and Nemanja Krajcinovic from the NGO Democracy Centre Fund, Belgrade. Financial management attracted everyone’s attention due to the changes in NGO fiscal policy so a lot was said on the new provisions and  liabilities of NGOs regarding financial business policy. The workshop aimed at elucidating the financial management elements and financial transactions and procedures. The emphasis was put on: routine administration, liabilities and taxes, bills settling, donations and income, documentation, costs and payment, monthly account of salaries and contributions, payment according to agreement and cash maximum. 

The second day of the module addressed the issue of fundraising for project financing and writing. The first part of the training dealt with the project creating, processing and implementation, elaborating two phases: project preparation, problem defining, idea formulation, identification of rational, feasible objectives and project developing as well as explanation and goals, articulation and coordination of activities using available resources, project evaluation and management and budget configuration. The second part of the training dealt with fundraising systematisation through gathering the necessary information, investigating non-financial sources, acceptance in the local community, relationship between paid and unpaid services, bases of public advocating and lobying and special events. The discussion included the issue of contacting donors and the recommendable style, attitude and type of communication in the process, the issue of how to maintain a positive relationship and of innovations in fundraising. 

                The fourth module, held on 18 and 19 July 2002 addressed the issues: strategic plan and NGO sustainability. The lecturer was  Sanja Nikolin from CRS, Belgrade. 

The goal of the training was for participants to learn more of the concept and definition of the strategic plan, strategic planning tools, division of roles, spotting differences between the strategic plan and the work plan, prerequisites for NGO sustainability and steps towards sustainability. The first day of the module was anticipated for the strategic plan. The question imposed in the course of discussion was why a plan, why a strategic plan? Then, the strategic plan tools were discussed with the emphasis on a specific example: where do we stand with the strategic plan and what are further steps to be taken.

The second day addressed the issue of NGO sustainability, concept and reality, sustainability elements and defining whether our organisations were sustainable or not. This part was followed by discussion and development of sustainability strategies. 

The fifth module, held on 26 and 27 July 2002 addressed the issues of cooperation of NGOs with local authorities, donors, profit organisations and networking. The fifth module trainers were Marija Raos and Nives Radeljic from the NGO Nit, Zagreb, Croatia. The training opened by reviewing the previous modules topics in order to understand the topic of this workshop. The participants’ needs were identified and they were motivated to become actively involved. The following terms were defined and interpreted: ethical, subsidiary, philanthropic. Definitions were made on work in the community, goals of community organisation, approaches, principles, mobilization (how to organise and mobilize the community, how to win and rouse socially powerful groups). The question of solving local community problems and the strategic plan importance was raised.  The sucess or failure of the process depends on the level of involvement, participation and commitment. A special emphasis was put on the importance of social entrepreneurship, creativity, cooperation with various partners, institutions and local self-management and reforms. The module closed by defining the network and partnership, its feasibility and sustainability. 

5 facts on partnerships were presented as conclusion: partnerships are crucial for the long-term success of any initiative, partnerships represent a challenge for management and skill improvement, partnerships rest on two pillars (form and process), partnerships are easier to start than maintain and partnerships go through development phases. 

10 factors for long-term and sustainable partnerships were identified: vision, leadership, relations, plan, infrastructure, community support, fundraising strategy development, resources, financial accountability and adaptability.

The training ended by organising a little dinner party at the Kragujevac restaurant "Pevac", which signified the ending of well-done work and the fact that the participants were going back to their organisations richer in knowledge and skills. The evening helped strengthen the partnership and the relationships among people who will be implementing this programme together for the next two years.

The idea of the training was to present the participants with basic NGO work skills through an improved mehod which would serve them as well as a good model of knowledge transfer to their beneficiaries. The people engaged as trainers are great professionals in their work, with a lot of experience and charisma. In their work they combined the following: professionalism, training, experience, knowledge transfer skills, knowledge of subject matter and  sensing the needs of the group. Their task was not easy because the programmme was to be so designed as to achieve the character of both a workshop and a lecture, both theory and practice. The emphasis was on the psychological aspect and the participants were requested to be actively involved because changes for the better depended on them. The conclusion was that each change for the better depended on the organisations themselves and their willingness to apply what they had heard and learnt; that is an extensive process that takes time, strength and will. Not only will the training successfulness be shown  through the indicators developed from the final evaluation and regular participants’ attendance and high degree of interest to listen and participate, but also through concrete changes in the very organisations. We are proud to say that the first part of the training in Serbia was a success, and that it will be continued in Athens. Then ensues the  follow-up, i.e. visit of the partner organisations, evaluation and constructive approach to inside and outside problems and continual work on improvement and professionalism. This is what the organisations need, as well as their local communities, and what is most important – the ultimate beneficiaries, i.e. the ordinary citizens. And this is the process that the organisations themselves can make happen in time.

Here are some photographs of training and the final evening

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(C) EUROPEAN PERSPECTIVE 2002